// splitEqual splits key=value string into key,value. if no = is found
// the whole string is the key and value is empty.
func splitEqual(str string) (string, string) {
	idx := strings.Index(str, "=")
	var k string
	var v string
	if idx >= 0 {
		k = str[:idx]
		v = str[idx+1:]
	} else {
		k = str
	}
	return k, v
}