* <ul>
     *   <li>If it starts with either "pom." or "project.", the expression is evaluated against the model.</li>
     *   <li>If the value is null, get the value from the context.</li>
     *   <li>If the value is null, but the context contains the expression, don't replace the expression string
     *       with the value, and continue to find other expressions.</li>