fieldValue := reflect.New(field.FieldType)

	if dbValue != nil {
		var bytes []byte
		switch v := dbValue.(type) {
		case []byte:
			bytes = v
		case string:
			bytes = []byte(v)
		default:
			return fmt.Errorf("failed to unmarshal JSONB value: %#v", dbValue)
		}

		if len(bytes) > 0 {
			err = json.Unmarshal(bytes, fieldValue.Interface())
		}