Headers:      headers,
			ContentType:  "application/json",
			DeliveryMode: target.args.DeliveryMode,
			Body:         data,
		}); err != nil {
		return err
	}

	// check for publisher confirms only if its enabled
	if target.args.PublisherConfirms {
		confirmed := <-confirms
		if !confirmed.Ack {
			return fmt.Errorf("failed delivery of delivery tag: %d", confirmed.DeliveryTag)
		}
	}

	return nil
}