// Normalize:
    // * ASCII characters to lowercase
    // * All dot-like characters to '.'
    // * Strip trailing '.'

    name = Ascii.toLowerCase(DOTS_MATCHER.replaceFrom(name, '.'));

    if (name.endsWith(".")) {
      name = name.substring(0, name.length() - 1);
    }

    checkArgument(name.length() <= MAX_LENGTH, "Domain name too long: '%s':", name);
    this.name = name;