// https://www.iana.org/domains/root/db/mckinsey.html
mckinsey

// med : Medistry LLC
// https://www.iana.org/domains/root/db/med.html
med

// media : Binky Moon, LLC
// https://www.iana.org/domains/root/db/media.html
media

// meet : Charleston Road Registry Inc.
// https://www.iana.org/domains/root/db/meet.html
meet

Also, please note:
- using `application/vnd.kubernetes.protobuf` as the media storage type for 1.6 is default but not required
- the ability to rollback to etcd2 can be preserved by setting the storage media type flag on `kube-apiserver`

  ```
  --storage-media-type application/json
  ```

  to continue to use `application/json` as the storage media type which can be changed to