frontmatter_end = match_pre.end()
    pre_end = match_start.end()
    post_start = match_end.start()
    template = Template(index_sponsors_template)
    message = template.render(sponsors=sponsors)
    pre_content = content[frontmatter_end:pre_end]
    post_content = content[post_start:]
    new_content = pre_content + message + post_content